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Selling Beyond Your Site:
Five Key API Strategies for Retailers

You have done everything you can to prepare for Black Friday. Your website is ready for Cyber Monday. From the ads in local newspapers to television and radio spots, all are ready to go.

Now what? Like most retailers, you sit and wait for the crowd. If they show, browse and purchase, it's a win. If not, then you can only hope your "plan B" works.

Why wait for consumers to come "in" when you can bring your products and services "to" the consumer. Thanks to APIs (Application Programming Interfaces) you can allow developers to create applications made for mobile phones, social media sites or affiliate websites that bring what you sell direct to the buyer. But first, you need a plan, a strategy.

Download "Selling Beyond Your Site: Five Key API Strategies for Retailers", a free white paper from Mashery - the leader in API Management. Learn how Mashery retail customers such as Best Buy and NetFlix are leveraging APIs to extend their brand and create new revenue streams.